Every company should at least prepare to use Disruptive Marketing. This form of marketing works kind of like traditional marketing, however Disruptive Marketing takes into account of what consumers are looking for. Companies that use Disruptive Marketing can either “match the demand of an emerging market with a new product, or re-shape an existing product or service to meet the demand of customers that are unsatisfied by the current offering.” – marketingschools.com. While Traditional Marketing is still used today, Disruptive marketing, especially using technology or apps is becoming a fast growing business strategy.
Disruptive marketing is prevalent today, as older companies that used to dominate certain industries were eventually wiped out due to failure to grow with the times. Think of cab companies that once required a phone call or to be flagged down for business. They were eventually overtaken with more mobile friendly services like Uber or Lyft. How about Blockbuster? Once a media rental giant, it was eventually left to ruins by the easy, home accessible streaming services like Netflix, Hulu, or Amazon. A final example of Disruptive Marketing would be when the popular business mobile device, Blackberry, was effectively slain by Apple’s iPhone and Android followed up behind to put the final nail in Blackberry’s coffin.
These examples are just a few of many, which show how Disruptive marketing has changed business today. What do they all have in common? Technology. Disruptive Marketing can be used in any industry. Businesses that are not mobile and giving customers the ability to shop with an app or even order food or products with their phones will have customers looking elsewhere for a business that does offer these services.
If you’re a small business owner, what can you do to start Disruptive Marketing?
NPSAPPS has a viable and affordable solution that can deliver the technology your customers want!
- Discounts & Coupons
- Online Food – Delivery – Pick up
- Find Locations
- Loyalty Programs
- Mobile Payment
And so much more…
For more information on how to get started with building an app for your business, call 844.677.2777 or email us at firstname.lastname@example.org .
No matter what kind of business you have NPSAPPS can help you get started with disrupting your industry by getting a mobile app. Be a leader, call now!