Promoting Your App Using Push Notifications

Your business has finally expanded into owning an app, and you’re sure that your customers will appreciate the mobility of your products and services, but how about getting them to download your app? Promoting your app takes work, and in an article we previously wrote about “Getting Your Customers to Download Your App”. In it we detail about how customers are driven to do things when they are given a great offer. A great way to offer these deals is via Push Notifications.

A push notification is a message that pops up on a mobile device. App publishers can send them at any time; users don’t have to be in the app or using their devices to receive them. Most businesses are sending out 1-3 push notifications per week or using Geo-Fencing – location based messaging for promotion.

Push Notifications can be used to promote marketing strategies like gaining Social Media Shares, Check In’s or Online Reviews. A Push Notification can read “Come into our business today, check in On FB & we will give you 10% off of your meal.” This strategy employs having existing customers market your business via Social Media. You’re getting your customers to interact/engage with your business. The beauty of Push Notifications is that the message can easily link to any feature within the app or even a web address for your customer to easily navigate to.

Example Push Notifications:
• Join us for Taco Tuesdays, Share a Photo and Location on FB and get 15% off your meal!
• It’s BOGO Free on select products with a tweet mention of our store!
• Tweet us at Happy Hour tonight and receive a free cocktail of your choice!
• Share us on FB and receive a 10% coupon!
• Share a pic of your meal on Instagram & tag us for 15% off your next lunch or dinner.
• Write us a review on FB or Yelp & get $5.00 off your next purchase!
• Come check out our special sale inside our app only! Tell your friends about the sale!

Think of Push Notifications as mobile advertisements without the end user having to be engaged in a specific activity on their phone. Push Notifications are a great way to reach your customers, and let them know about current deals at your business. In another article we wrote, “How to Measure Push Notifications” detailing on getting to know when is the best time to send your Push Notifications and recording when you receive the most business from which deals you send out.

With today’s economy mobile marketing is important because it is where the Millennials and people under 40 spend most of their time. It is also a group with the most disposable income.

If you need an app for your business or help sending out your next push notification give us a call at 844.677.2777 or email us at info@npsapps.com

By |November 1st, 2016|App Designs|Comments Off on Promoting Your App Using Push Notifications

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