They’ve earned the right to choose form and function in products that they support. Any app that doesn’t deliver both has a chance of turning consumers away entirely – from the app as well as the business. When interacting with your business via their mobile devices (primarily smartphones and tablets) customers need something that is easy to use and that get to what they need quickly.
Looks also factor into what customers like, what they keep installed on their devices, and of course, what they engage with as users. […]